To introduce this conference, Jérôme Gayet the founder of B.D.C, stressed on the caracteristics of the new consumer in the socio-economic context that is emerging for 2012. In fact, the firms must inevitably raise their skills in Business Development and invest constantly in new Information Systems if they wish to increase their customer value.

This innovative firm and in constant growth since its creation in 2005, is based in Lille and Paris : its offers pooled databases associated to services of enrichment and rental of files. In 2009, the Executive Management decided to widen its field of activity by developping a software (Software as a Service mode). ConexView came in their mind and has to become the market standard for customer knowledge and turnover forecasts for e-merchants and retailers. It remained to achieve this ambitious vision by launching an innovative and user-friendly software.

The consulting firms B.D.C and TURnKEY have signed a partnership agreement for the Turkish market. Located in Istanbul and directed by Frédéric Farre, TURnKEY was established in Turkey since 2004 by creating the first private network of business support in Turkey for the European companies.

The Hub is a Business Center of a new kind in the heart of Lille, created by B.D.C in May 2011.
Through this international Business Center, B.D.C wishes to offer a new concept of Business Center for independent consultants and start-ups in the tertiary sector. The Hub, friendly and personalized business center, provides not only offices for rent but a set of diverse services for the firms established in the business center

B.D.C wants through the Hub, its new Business Center (read the article on the Business Center), to welcome and support innovative firms and independent consultants development in the city of Lille. The Hub’s concept has recently seduced Nicolas Malo, independent consultant in Digital Marketing & Commerce Analytics. He thus chose the Hub to create in September 2011 Optimal Ways, his recently created consulting firm.

Whereas the old continent and France particularly, are stuck into the respect of the precautionary principle, the emerging countries have appropriated the daring principle.

The H1N1 flu, the volcanic ashes, the Greek problem… These are the topics which have drawn attention and energy of our politicians and medias over the past few months. They have one more time revealed that Europe is going backwards and is focusing more on risks and threats than on opportunities! What a pity that the old continent has trouble in going out of the economic downturn and that challengers of Europe have started again with growth levels of over 5% per year. [...]

Business issue n°6 – Adfever :
Adfever is a very innovative start-up specialized in the monetization of websites. It is currently searching for investors to accelerate its growth and be able to acquire new editorial websites with a high potential for monetization. [...]

With the creation of the « Hub », Business Center pleasant and customized, B.D.C is committed to :
- provide prestigious offices rental in the heart of Lille
- allow independent consultants and start-up to live comfortably in an environment that promotes exchange and co-development

Yves Rocher is a worldwide known brand, making over $2 billion turnover in over 85 countries.
Its international presence is done through subsidiaries and partners who bear the mark and distribute its products, thanks to a sophisticated marketing plan. Yves Rocher is thus strongly active in Eastern Europe, both in distance selling and in retail. In an Eastern Europe market, the brand has identified structural weaknesses in its local partner whose turnover is well below the market potential. The General Directorate of Eastern Europe (27 countries) decided to study the market potential, and to consider changing partnership.

Strategic consulting is no longer very popular in the current context where the exit of the crisis is still uncertain. Indeed, most companies are going trough deep changes in their business model and have trouble setting up plans in the long run. They begin to have doubts about their long term projections and about economic mirages such as M&As offered by consulting firms in strategy.

On the contrary, Business Development consulting seems to take advantage of this situation because it meets the demands of the general management of both SMEs and big companies. [...]