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Business issue n°1: How to accelerate the multi-channel development (store, press, catalogue, web) of La Voix Du Nord readers’ shop, a major Regional news group ? |
The answer of B.D.C:
1. A diagnosis made upon all functions of the activity: competition analysis, quality of the performance, results…
2. An accurate analysis of the operations in order to identify the profitability levers to finance the future development.
3. The proposal of a new business model to strengthen the activity in the long run and of a detailed action plan for the 12 next months to boost sales in 2010.
Customer feedback: Jean-Dominique Lavazais, marketing and development Director of the group La Voix Du Nord
“B.D.C skills in multi-channel marketing and consulting helped us to clearly identify our strengths and weaknesses, such as our development levers in the short run. Thanks to the availability of B.D.C consultants, the mission was caaried out quickly and we have thus managed to integrate their recommendations in our 2010 budget.”
