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Business issue n°12 – Conexance This innovative and fast growing start-up founded in 2005, is based in Lille and Paris: its offers pooled databases associated to advanced data services. |
In 2009, the Executive Management team decided to widen its activity range by developping a software for e-merchants and retailers (Software as a Service mode). ConexView came in their mind and should become quickly the market standard for customer knowledge and turnover forecasts for e-merchants and retailers. It remained to achieve this ambitious vision by launching an innovative and user-friendly software.
After 2 years of Research&Development, the company analysts have therefore summarized in a powerful platform, 20 years of marketing expertise associated to the best technologies developped in the United States. The Beta version was released in early January 2011 and therefore Conexance decided to move to the technical and sales industrialization phase with a market launch of ConexView in September 2011.
In order to maximize its chances of success, Conexance thus requested B.D.C to support the launch thanks to its recognized skills in Business Development in the software industry.
B.D.C’s answer:
- Diagnosis of the Beta version: the emphasis of the strengths to enhance in the product marketing, identification of the areas for improvement to "avoid" since the launching period (September 2011).
- Coaching in finalizing the business model and enlarging the customers targets
- Coaching in selecting two key clients
- Coaching in Business Development of Conexance teams during the launching period.
Client’s feedback: Nicolas Giard, CEO
"We had limited resources on the project for its finalization phase, which required a total mobilization of the company’s team. The arrival of B.D.C at the final phase of the project allowed us to meet our strict deadlines and bring additional skills. Moreover, during the launching phase, the Business Development stakes remain high because we must quickly introduce ConexView as THE market solution in its segment. We are so far on the right track and the feedbacks of our first clients exceed by far our expectations".
