Business issue n°4 :
Webdistrib.com is a pure player, specialist in household electrical appliances and has been elected by e-shoppers as N°1 preferred website for household electrical appliances. This fast growing company is also a subsidiary of the group Boulanger (HTM). Yet after a strong growth of Webdistrib in France, what are the development opportunities for the company abroad?
The answer of B.D.C:
- Analysis of the current business model and checking if relevant with the targeted European markets.
- Analysis of prioritized market according to the Managing Director of Webditrib.com => detailed analysis of competitors: price survey, services survey and potential market survey.
- Recommendations on the targeted market to secure the launch of the brand.
Client’s Feedback: Etienne Hurez, Managing Director, Webdistrib.com
« Being only active on the French market, we wanted to be supported by an external consultant in our international development strategy. Despite a tight deadline, B.D.C managed to conduct a comprehensive analysis of the market, its potential and its constraints. Moreover B.D.C gave us relevant recommendations for our development in this specific country. We are now reassured on our ability to grow abroad and we henceforth benefit from efficient methods to launch in new markets in the future.
It is very useful for a small company like Webdistrib, to be able to rely on a senior consultant, which is pragmatic and conversant with business development. In addition, it has enabled us to save time and to avoid mistakes.
jan 24, 2011 at 10:47:49
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!