This innovative firm and in constant growth since its creation in 2005, is based in Lille and Paris : its offers pooled databases associated to services of enrichment and rental of files. In 2009, the Executive Management decided to widen its field of activity by developping a software (Software as a Service mode). ConexView came in their mind and has to become the market standard for customer knowledge and turnover forecasts for e-merchants and retailers. It remained to achieve this ambitious vision by launching an innovative and user-friendly software.

Business issue n°6 – Adfever :
Adfever is a very innovative start-up specialized in the monetization of websites. It is currently searching for investors to accelerate its growth and be able to acquire new editorial websites with a high potential for monetization. [...]

Yves Rocher is a worldwide known brand, making over $2 billion turnover in over 85 countries.
Its international presence is done through subsidiaries and partners who bear the mark and distribute its products, thanks to a sophisticated marketing plan. Yves Rocher is thus strongly active in Eastern Europe, both in distance selling and in retail. In an Eastern Europe market, the brand has identified structural weaknesses in its local partner whose turnover is well below the market potential. The General Directorate of Eastern Europe (27 countries) decided to study the market potential, and to consider changing partnership.

The company Compario quickly established itself as the French leader in software solutions for online commerce: advanced search functions, personalized e-merchandising, catalog management…

Business issue n°4 :
Webdistrib is a pure player, specialist in household electrical appliances and has been elected by netsurfers first website for household electrical appliances, it is also a subsidiary of the group Boulanger (HTM). After a strong growth of Webdistrib in France, what are the development opportunities for the company abroad?

The answer of B.D.C:
1. Analysis of the current business model and its appropriateness with the targeted European market.
2. Analysis of a market having priority according to the managing directors of Webditrib.com [...]

Business issue n°2:
In which new country should the brand Atlas For Men locate after its French, German and Belgian successes?

The answer of B.D.C:
1. A market survey across Europe allowing to score 30 keys factors of location.
2. A focus on the 3 more attractive countries for Atlas For Men. The customer agrees with the suggestions of B.D.C and asks for support during the launching preparation. [...]

Business issue n°3:
How to implement quickly the brand win24 (Europe’s biggest competition entry service) on the French market after having first tested the market from Germany?

The answer of B.D.C:
1. A detailed analysis of former tests conducted on the French market as well as a summary of prospects on the French lottery market.
2. The proposal of a 3 year business plan and of a relevant local team to accelerate the development of win24 on the French market. [...]

Business issue n°1:

How to accelerate the multi-channel development (store, press, catalogue, web) of the readers shop of La Voix Du Nord?

The answer of B.D.C:
1. A diagnosis made upon all functions of the activity: competition analysis, quality of the performance, results…
2. An accurate analysis of the operating account of the activity in order to identify the profitability levers to finance the future development. [...]