At the conference "Reveal and develop your customer value" organized on the 1st of December, at the Hub, Jérôme Gayet chose to invite Dimelo and Conexance, two innovative French start-up offering CRM software solutions.
To introduce this conference, Jérôme Gayet, founder and CEO of B.D.C, stressed on the caracteristics of the new consumer in the socio-economic context that is emerging for 2012. According to him, companies will need more than ever to seek growth drivers in their customer portfolio. Some tools, in SaaS mode still offer R.O.I within 6 months and engage companies in short-term projects (2 or 3 months only) avoiding them to take the risk and bear the cost of massive IT projects.
Jérôme Gayet has identified so far 6 strong remedies to the crisis and the "first in class" CRM tools include at least 4 of them : agility, client vision, innovation and connected systems (see the graph below).
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The companies Dimelo and Conexance belong to these start-ups who endeavour a real momentum : their software solutions give a concrete and innovative answer to their clients who thus manage to accelerate the switch of their business model and improve their competitiveness.
Conexance with its software ConexView democratizes the CRM in revealing each customer value and predicting its purchasing potential. The software with his 65 reportings offers a continuous update of the Marketing Database and then allow easy implementation of personalized CRM operations.
Thanks to Dimelo, brands can organize smartly a "come back" in the web conversations : this Social CRM tool is fully integrated into the company CRM and enable the brand to leverage around a fans’ community who participates to the brand life. Dimelo also allows to reduce considerably the customer costs and to generate natural traffic on the websites powered by the software.
The strength of these two softwares also stands in the R.O.I they offer to their clients (6 months) and in the speed of implementation (2 months on average). By choosing Dimelo or ConexView in early 2012, a company can still score points in the first half of the year!
Many players have understood it, thus contributing to the "Momentum’ effect…
