B.D.C wants through the Hub, its new Business Center (read the article on the Business Center), to welcome and support innovative firms and independent consultants development in the city of Lille.
The Hub’s concept has recently seduced Nicolas Malo, independent consultant in Digital Marketing & Commerce Analytics. He thus chose the Hub to create in September 2011 Optimal Ways, his recently created consulting firm. After having spent 8 years in Canada and in the United States of America, in his return in France Nicolas Malo became rapidly a personnality of the digital world, in particular thanks to his book " Web Analytics : Measure the success and maximize the profits of your Website".
Optimal Ways supports its clients on issues as Web, Digital Commerce and social networks by structuring its offer around 4 main areas : consulting, training, coaching and analysis (improvements and recommendations).
Optimal Ways creation and its location in the Business Center the Hub, will allow to create synergies between the competences in connected commerce of both B.D.C and Optimal Ways.
