In 2009, facing the lack of French business literature dealing with business development, Jérôme Gayet has decided to write about this topic, willing to contribute positively to the speeding up of the companies’ development.
This book gives the writer the opportunity to formalize the thoughts and convictions he has acquired during 15 years of working experience devoted to business development in more than 10 countries in the world.
Thanks to the contribution of 40 famous experts and CEOs of very successful French companies, Jérôme Gayet illustrates in his book with pragmatism the best practices of business development.
This book is also an optimistic message addressed to entrepreneurs and managers: the weak growth that is expected in the 10 years to come is not a mischance! According to Jérôme Gayet, “a lot of development levers exist in companies; consequently, it is necessary to approach the right territories, that is to say those offering a promising growth, and to enable the company to enter in the virtuous circle of development.”
