mai
29
Business issue n°2:
In which new country should the brand Atlas For Men locate after its French, German and Belgian successes?
The answer of B.D.C:
1. A market survey across Europe allowing to score 30 keys factors of location.
2. A focus on the 3 more attractive countries for Atlas For Men. The customer agrees with the suggestions of B.D.C and asks for support during the launching preparation. [...]









