To introduce this conference, Jérôme Gayet the founder of B.D.C, stressed on the caracteristics of the new consumer in the socio-economic context that is emerging for 2012. In fact, the firms must inevitably raise their skills in Business Development and invest constantly in new Information Systems if they wish to increase their customer value.

The consulting firms B.D.C and TURnKEY have signed a partnership agreement for the Turkish market. Located in Istanbul and directed by Frédéric Farre, TURnKEY was established in Turkey since 2004 by creating the first private network of business support in Turkey for the European companies.