Whereas the old continent and France particularly, are stuck into the respect of the precautionary principle, the emerging countries have appropriated the daring principle.

The H1N1 flu, the volcanic ashes, the Greek problem… These are the topics which have drawn attention and energy of our politicians and medias over the past few months. They have one more time revealed that Europe is going backwards and is focusing more on risks and threats than on opportunities! What a pity that the old continent has trouble in going out of the economic downturn and that challengers of Europe have started again with growth levels of over 5% per year. [...]

Throughout meetings with reknown experts and managing directors from very performing firms, Jérôme Gayet has accumulated a lot of knowledge and know-how that he wanted to pass on through a book.

The “Business Development” blog is edited by Jérôme Gayet and deals with topics concerning firms development.

In 2009, facing the lack of economic literature dealing with business development, Jérôme Gayet has decided to write about the topic, willing to contribute positively to the speeding up of the development of many companies.

This book gives the writer the opportunity to formalize the intuitions and convictions he has acquired during 15 years of professional experience devoted to business development in more than 10 countries in the world. [...]