To introduce this conference, Jérôme Gayet the founder of B.D.C, stressed on the caracteristics of the new consumer in the socio-economic context that is emerging for 2012. In fact, the firms must inevitably raise their skills in Business Development and invest constantly in new Information Systems if they wish to increase their customer value.

This innovative firm and in constant growth since its creation in 2005, is based in Lille and Paris : its offers pooled databases associated to services of enrichment and rental of files. In 2009, the Executive Management decided to widen its field of activity by developping a software (Software as a Service mode). ConexView came in their mind and has to become the market standard for customer knowledge and turnover forecasts for e-merchants and retailers. It remained to achieve this ambitious vision by launching an innovative and user-friendly software.