This innovative firm and in constant growth since its creation in 2005, is based in Lille and Paris : its offers pooled databases associated to services of enrichment and rental of files. In 2009, the Executive Management decided to widen its field of activity by developping a software (Software as a Service mode). ConexView came in their mind and has to become the market standard for customer knowledge and turnover forecasts for e-merchants and retailers. It remained to achieve this ambitious vision by launching an innovative and user-friendly software.

B.D.C wants through the Hub, its new Business Center (read the article on the Business Center), to welcome and support innovative firms and independent consultants development in the city of Lille. The Hub’s concept has recently seduced Nicolas Malo, independent consultant in Digital Marketing & Commerce Analytics. He thus chose the Hub to create in September 2011 Optimal Ways, his recently created consulting firm.

Strategic consulting is no longer very popular in the current context where the exit of the crisis is still uncertain. Indeed, most companies are going trough deep changes in their business model and have trouble setting up plans in the long run. They begin to have doubts about their long term projections and about economic mirages such as M&As offered by consulting firms in strategy.

On the contrary, Business Development consulting seems to take advantage of this situation because it meets the demands of the general management of both SMEs and big companies. [...]

Throughout meetings with reknown experts and managing directors from very performing firms, Jérôme Gayet has accumulated a lot of knowledge and know-how that he wanted to pass on through a book.

What are the differences between a consultant in strategy and a consultant in business development?

The consultant in business development uses strategy as a mean and not a finality! More precisely, the business development consultant sets a goal thanks to a strategic plan he is going to implement thanks to a dynamics in business development. [...]

Business issue n°2:
In which new country should the brand Atlas For Men locate after its French, German and Belgian successes?

The answer of B.D.C:
1. A market survey across Europe allowing to score 30 keys factors of location.
2. A focus on the 3 more attractive countries for Atlas For Men. The customer agrees with the suggestions of B.D.C and asks for support during the launching preparation. [...]

Business issue n°3:
How to implement quickly the brand win24 (Europe’s biggest competition entry service) on the French market after having first tested the market from Germany?

The answer of B.D.C:
1. A detailed analysis of former tests conducted on the French market as well as a summary of prospects on the French lottery market.
2. The proposal of a 3 year business plan and of a relevant local team to accelerate the development of win24 on the French market. [...]

B.D.C embodies an accelerator of development for its customers, whether they are fast growing start-up or international companies. Meeting the request of its customers, B.D.C has devided to offer a tailor-made support for companies seeking to grow on the promising Chinese market.

“Since the 3rd quarter of 2009, China has got out of the economic downturn: the dynamism of the Chinese economy has caught the attention of businesses of the Old Continent” explains Jerôme Gayet, Founder of B.D.C.

B.D.C would provide with its customers a solution corresponding to their needs of rapid expansion on this market that can no longer be considered as an emerging market. [...]

B.D.C is pleased to announce that the Constantin company, specialized in Audit & Consulting is becoming its exclusive partner for the Brazilian market.

Constantin, on top of its French roots, owns a deep knowledge of the Brazilian market. In the recent years, Frederic Poirot and its 40 employees and consultants have helped above 100 European and American companies to enter the Brazilian market. [...]

Business development is clearly not an easy task in the current economic situation. However, this is the best way to make sure that the current crisis will become soon history for your company! Will increased sales come naturally? Will it result from a genius idea? Unfortunately not! It will more probably come from [...]