Over the past 30 years, China has developed a very strong industrial culture, thus becoming the first industrial power in the world. This power provides China with legitimacy and confidence in its ability to manufacture almost all kinds of products at highly competitive prices. Nevertheless, the directors of Chinese firms do not know yet how to develop a brand culture.

Little by little, they begin to be aware of the gap existing between on the one hand their industrial strength and on the other hand their lack of competences in branding or retail. [...]

As part of its activities of corporate venturing, B.D.C has decided to support the creation of a Franco-Brazilian investment fund in high-tech. Thus, B.D.C will be the European representative of the fund and will be responsible for relationships with investors and the detection of European internet concepts that could be exported to Brazil.

Brazilian markets of the internet and softwares still remain emerging and offer strong growing opportunities: Brazil is already the 5th most connected country in the world with 67 million of web-surfers! Brazilian consumers are hardly discovering e-business whereas they spend 24h per month logged on to the internet. [...]

Lille has become the favorite city for European investors according to a recent study conducted in March 2009! Lille is considered as more attractive than Paris and Lyon. Incredible but true and not a surprise for B.D.C.

Lille is located in the heart of Europe thanks to an excellent transportation network (rail & road), labor is very qualified and cheaper than in Paris. [...]