Business issue n°6 – Adfever :
Adfever is a very innovative start-up specialized in the monetization of websites. It is currently searching for investors to accelerate its growth and be able to acquire new editorial websites with a high potential for monetization. [...]

Over the past 30 years, China has developed a very strong industrial culture, thus becoming the first industrial power in the world. This power provides China with legitimacy and confidence in its ability to manufacture almost all kinds of products at highly competitive prices. Nevertheless, the directors of Chinese firms do not know yet how to develop a brand culture.

Little by little, they begin to be aware of the gap existing between on the one hand their industrial strength and on the other hand their lack of competences in branding or retail. [...]

After having supported Franck Lefeuvre, CEO of Adfever, in the preparation of its fundraising during several months, B.D.C has decided to take a minority stake in Adfever.

Adfever has developed innovative tools of website payment and has recently taken over F.L.V (www.flv.fr). The firm has known a sharp growth despite the slowing down of the online advertisement market in 2009. It expects to reach the full stop at the end of 2010. [...]

To strengthen its entrepreneurship profile, B.D.C (Business Development Consultants) created a corporate venture department since March 2010.
The corporate venture department has 3 main goals:
- Promoting connections between investors and entrepreneurs willing to raise funds. The sectors of high-tech, green-tech and e-business will be prioritized.
- Advising start-up leaders in their development plans by taking into account the [...]

In collaboration with APIM, Invest in France and the law firm TaylorWessing, Jérôme Gayet will be a speaker at the conference on the topic “ How to succeed in the French business world? ”.

Jerôme Gayet is convinced that “France still goes on providing development opportunities for foreign companies. Nevertheless, it is necessary to understand the complicated functioning of French companies and the specific expectations of French consumers so as to succeed in the French market, which will be the most populated in Europe within 20 years.” [...]

Lille has become the favorite city for European investors according to a recent study conducted in March 2009! Lille is considered as more attractive than Paris and Lyon. Incredible but true and not a surprise for B.D.C.

Lille is located in the heart of Europe thanks to an excellent transportation network (rail & road), labor is very qualified and cheaper than in Paris. [...]