Over the past 30 years, China has developed a very strong industrial culture, thus becoming the first industrial power in the world. This power provides China with legitimacy and confidence in its ability to manufacture almost all kinds of products at highly competitive prices. Nevertheless, the directors of Chinese firms do not know yet how to develop a brand culture.
Little by little, they begin to be aware of the gap existing between on the one hand their industrial strength and on the other hand their lack of competences in branding or retail. [...]
Business issue n°4 :
Webdistrib is a pure player, specialist in household electrical appliances and has been elected by netsurfers first website for household electrical appliances, it is also a subsidiary of the group Boulanger (HTM). After a strong growth of Webdistrib in France, what are the development opportunities for the company abroad?
The answer of B.D.C:
1. Analysis of the current business model and its appropriateness with the targeted European market.
2. Analysis of a market having priority according to the managing directors of Webditrib.com [...]
In collaboration with APIM, Invest in France and the law firm TaylorWessing, Jérôme Gayet will be a speaker at the conference on the topic “ How to succeed in the French business world? ”.
Jerôme Gayet is convinced that “France still goes on providing development opportunities for foreign companies. Nevertheless, it is necessary to understand the complicated functioning of French companies and the specific expectations of French consumers so as to succeed in the French market, which will be the most populated in Europe within 20 years.” [...]
B.D.C embodies an accelerator of development for its customers, whether they are fast growing start-up or international companies. Meeting the request of its customers, B.D.C has devided to offer a tailor-made support for companies seeking to grow on the promising Chinese market.
“Since the 3rd quarter of 2009, China has got out of the economic downturn: the dynamism of the Chinese economy has caught the attention of businesses of the Old Continent” explains Jerôme Gayet, Founder of B.D.C.
B.D.C would provide with its customers a solution corresponding to their needs of rapid expansion on this market that can no longer be considered as an emerging market. [...]
